Brand Guidelines

An extensive audit and review of all existing brand assets were conducted. The outcome was the introduction of a revamped set of Brand Guidelines, designed to enhance internal accessibility and ensure external consistency.

Marketing Assets

Marketing Asda Rewards through app stores, social media, and CRM was crucial for customer acquisition. We conducted thorough research and user testing to effectively showcase the app, choose the proposition, and create visuals that accurately reflected Asda’s customer-focused approach and tone of voice.

Presentation Templates

After conducting a thorough brand evaluation and implementing refreshed brand guidelines, we crafted a series of presentation templates for Asda Rewards. This initiative aims to enhance internal communications and foster better collaboration within the team.