Creating a digital-first brand for one of the UK’s largest retail groups. As a vital component of the Asda Group, LS Eleven specialises in the strategic, data-driven planning, and evolutionary development of the Asda Rewards Loyalty App.
Services
- Branding
- Digital
- Presentation Design
Brand development
In close collaboration with the Asda Group, we shaped the LS Eleven brand. This encompassed the entire spectrum, from crafting the logo to defining the visual identity and fundamental brand elements. To ensure a seamless brand experience across all touchpoints, we meticulously developed a comprehensive design system and a set of robust brand guidelines.
Stationary and branded merch
Presentation templates and assets
Accompanying the above, a set of presentation templates and assets were created, facilitating not only a consistent resonance of the brand across digital products and communications but also enhancing internal team collaboration.
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