LS Eleven

Creating a digital-first brand for one of the UK’s largest retail groups. As a vital component of the Asda Group, LS Eleven specialises in the strategic, data-driven planning, and evolutionary development of the Asda Rewards Loyalty App.

Client

The Chase

Created for

Asda Group

Year

2023

Services

Branding
Digital
Presentation Design

Brand development

In close collaboration with the Asda Group, we shaped the LS Eleven brand. This encompassed the entire spectrum, from crafting the logo to defining the visual identity and fundamental brand elements. To ensure a seamless brand experience across all touchpoints, we meticulously developed a comprehensive design system and a set of robust brand guidelines.

Stationary and branded merch

Presentation templates and assets

Accompanying the above, a set of presentation templates and assets were created, facilitating not only a consistent resonance of the brand across digital products and communications but also enhancing internal team collaboration.